Powering Multi-Channel Marketing Campaigns with On-Demand AEM Expertise
How a nearshore staff augmentation partnership enabled fast, reliable campaign deployment for US Cellular during critical launch windows.
Goals
- Enable rapid campaign development by building and launching targeted marketing campaigns quickly for diverse customer segments, including holiday promotions and product launches.
- Deliver seamless multi-channel communication across email, SMS, and MMS to maximize customer reach, engagement, and conversion during time-sensitive marketing windows.
Services
- Adobe Experience Manager (AEM) Development
- UI/UX Design
Challenge
US Cellular faced a critical gap in its marketing technology operations. As a major telecommunications provider running continuous customer campaigns, the company needed immediate access to Adobe Experience Manager expertise during U.S. business hours.
Marketing teams operate on tight timelines where delays in campaign builds can directly impact revenue, particularly during holiday promotions, device launches, and competitive response periods. Traditional hiring models could not provide the specialized AEM skills, scheduling flexibility, or rapid turnaround required. US Cellular needed a partner that could integrate seamlessly into existing workflows, understand brand and compliance requirements, and consistently deliver high-quality work under pressure, without the overhead of full-time hiring.
Solution
Sancrisoft supported US Cellular through a staff augmentation model that delivered dedicated Adobe Experience Manager expertise aligned with their marketing operations. A skilled AEM developer was embedded directly into the client’s workflow, providing real-time availability during U.S. business hours to support fast-moving campaign needs.
This approach enabled rapid turnaround on email, SMS, and MMS campaign builds across multiple customer segments, without sacrificing brand consistency or compliance requirements. By combining nearshore flexibility with in-house responsiveness, US Cellular was able to scale marketing execution during peak periods without the overhead of full-time hiring.
Results
The partnership delivered measurable improvements in campaign velocity, operational efficiency, and execution confidence:
- Increased campaign speed by providing on-demand access to specialized AEM expertise, eliminating hiring delays and reducing operational overhead.
- Improved go-to-market reliability, ensuring holiday promotions, device launches, and competitive response campaigns consistently met critical launch windows.
- Greater operational flexibility through a nearshore model that delivered fast response times while maintaining enterprise-level quality and compliance standards.
- Reduced execution risk by embedding a trusted AEM resource directly into marketing workflows, creating smoother and more predictable campaign rollouts.
- Enhanced team focus and confidence, allowing marketing leaders to prioritize strategy and performance while relying on a dependable delivery partner under tight deadlines.
