Launching a Performance-Driven Brand Website with Headless CMS Architecture

PMG, a leading marketing innovation company, needed a development partner to bring its brand redesign to life through a modern, high-performance website. The new digital presence had to support rich visual storytelling, including large images and video, while maintaining fast load times and a seamless user experience.

The platform also required a flexible headless CMS, strong accessibility compliance, and polished interactive elements such as animated navigation, hero sections, carousels, and complex forms. In parallel, the site needed a solid technical SEO foundation built on semantic HTML, structured data, and best-practice metadata management. The challenge was balancing ambitious design, performance optimization, accessibility, and content flexibility, all within an aggressive timeline tied to a major brand launch.

Sancrisoft partnered with PMG through a dedicated team of senior web developers, working closely with internal stakeholders to translate the brand vision into a modern, scalable website. The solution was built on a headless architecture using Contentful, enabling flexible content modeling and empowering marketing teams to manage and evolve content independently.

On the front end, Sancrisoft delivered a high-performance React and Next.js experience with polished interactive elements such as animated navigation, dynamic hero sections, carousels, and complex forms, all designed with accessibility compliance in mind. To support PMG’s content-rich storytelling, the team implemented performance optimization strategies that ensured fast load times without sacrificing visual impact. The solution also included a strong technical SEO foundation, built on semantic HTML, structured data, and best-practice metadata management aligned with PMG’s business goals.

The partnership delivered strong business, operational, and technical outcomes:

• Successful on-time launch of PMG’s redesigned website, meeting performance, quality, and reliability standards expected from a leading marketing innovation company.
• Sustained delivery over a two-year engagement, with regular releases and content updates executed without disrupting site performance or user experience.
• Increased operational efficiency through a headless CMS architecture, enabling PMG’s marketing team to manage rich visual content independently while maintaining fast load times.
• Improved organic visibility through a solid technical SEO foundation, including semantic HTML, structured metadata, and structured data aligned with industry best practices.
• Long-term partnership evolution, with the engagement transitioning from an initial build into ongoing collaboration and trusted development support integrated into PMG’s workflows.